I turn ideas into identities, campaigns, stories, and experiences worth noticing.
Concept first, then a visual system that holds across every touchpoint — and the team and production to carry it through.
- Now
- In-house Brand & Graphic Designer / EdTech Specialist
- Designing since
- 2019 · identities, campaigns, events
- Team lead
- Nine-person graphic team, AI Cup 2023
- Studied
- B.Sc. in Computer Engineering, Isfahan University of Technology
Proof 02 — Selected work
Seven briefs. Seven different worlds.
Pin board view- ShinarIndependent Client Project2026A bilingual identity connecting Iranian art and craftsmanship with contemporary audiences through a pixel-rooted visual language.
- RabonaGame club identity & tournament campaign2026A warm, playful identity for a game club: a one-line controller mark, a character, a nine-frame launch grid and the FC 27 cup campaign.
- LingoEducatiaIn-house Brand Project2025–PresentA warm, supportive language-education identity built from an existing umbrella mark into a complete sub-brand system.
- AI Cup 2023Nationwide AI programming competition2023A space-themed visual system and campaign for a nationwide AI programming competition, developed while leading a nine-person graphic team.
- Rayan InternationalAI ContestInternational trustworthy-AI programming competition2024Extending an existing blue–green AI identity across participant, social, email, information, and environmental touchpoints.
- Gamein 2022Business simulation and gamified student eventHeld in 2023Social-media series, bilingual editorial communication, and printed collateral for a large-scale business-simulation event.
- HasTeaFreelance Client Project2025–Present · Redesign 2026An evolving character-led identity that transforms an existing café logo into a warm, humorous, illustrated world centered on its owner.
- ChimeSocial-media visual system2025A proposed nine-post Instagram launch translating supplied clinical and human-centered content into an approachable visual narrative.
Proof 03 — Process
How I art-direct a project.
Five steps I take on every brief, each linked to a project where it made the difference.
Read the brief
Before any sketch, I turn what the client needs into one communication problem worth solving — and decide what must not change.
Seen in Rayan International AI ContestExtend the existing identity, don’t redesign it.Find the idea
One concept that makes every later decision easier to judge. If an option doesn’t serve the idea, it doesn’t make the cut.
Seen in HasTeaThe owner becomes Hasti — the brand’s voice.Build the system
Type, colour, grid, illustration and rules written down, so the identity holds up across every touchpoint and every designer who uses it.
Seen in LingoEducatiaAn umbrella mark grown into a full sub-brand guide.Lead the production
Brief the team, review every output, and keep quality consistent from the key visual to the last social post.
Seen in AI Cup 2023Led a nine-person graphic team.Present the thinking
A proposal is a story: why this direction, how it behaves live, and what it asks of the client next.
Seen in ChimeA nine-post launch, presented as one system.
Proof 04 — Profile
A visual designer with an engineering brain and a soft spot for ideas that feel a little unexpected.
Since 2019, I’ve moved from event posters to identities, campaigns, teams, education, and digital experiences — always looking for the concept that makes the work feel obvious only after you’ve seen it.
Full résumé- Now
- In-house Brand & Graphic Designer / EdTech Specialist2025–Present
- Freelance
- Identity, campaign, editorial, event, digital, and social-media work.2019–Present
- Team lead
- AI Cup 2023 · ViMathCup 2022Graphic team lead
- Education
- B.Sc. in Computer EngineeringIsfahan University of Technology · 2021–2025
Proof 05 — Contact
Let’s make something people remember.
Have a project, collaboration, or opportunity in mind? I’d love to hear about it.
Start a project